Tuesday, March 28, 2006

Hamish Bowles to Edit "Vogue Living"

Vogue Living is a go for November, with Vogue’s European editor at large, Hamish Bowles, at the helm. A spokesman for the magazine confirmed a 13th issue will be published this year, devoted to home, culture and style, and will ship to most Vogue subscribers and to newsstands.

The special issue was given approval in the past two weeks, after a months-long internal debate at Condé Nast about whether the company should take on any more new projects this year. In August, speaking about the development of the Condé Nast business magazine, chief executive officer Charles Townsend said definitively: “This takes us through 2007….Between [the launches of] Cookie and Men’s Vogue and this business publication, I would say our plate is rather full.”

Since then, Vogue editor in chief and the ever-extending brand’s editorial director, Anna Wintour, and Vogue group publisher Tom Florio seem to have beguiled executives and gotten the go-ahead — with the strong, albeit very early, numbers on Men’s Vogue solidifying their case. Condé Nast isn’t calling this an official launch, but the pattern is the same as Men’s Vogue, and Wintour’s editorial letter in Vogue this month teases that she hopes to launch Vogue Living “in coming years.”

Bowles has been the inside favorite to edit a Vogue Living offshoot — appropriately, Hamish means “homey or cozy” in Yiddish. But his busy travel schedule and infrequent trips to the Vogue offices had insiders wondering if he would be willing to spend more time in New York to work on the project. Vogue fashion news and features director Sally Singer’s name evidently also came up, though Singer is said to be too integral to the mother ship for Wintour to give her up to a potential launch.

While the U.S. version of Vogue Living — which already exists in Australia, Brazil and Italy — will undoubtedly be brimming with slick, seductive images of the glitterati at home, photos of Wintour’s country house on Long Island in the March issue of World of Interiors surprised media watchers accustomed to viewing her as the reigning arbiter of chic. Said one editor: “It was so chintzy and English. It looked like one big overstuffed pillow. It actually made me like her more because I thought, ‘Maybe her style isn’t so rarefied.’”


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